OMG
Video, 2024
About the artwork
I started my career as a photographer, shooting backstage at fashion shows, being a fly on the wall capturing these tall glamorous creatures slinking through the different stations backstage. This video piece is a throwback to those beginnings in my photographic practice and those proving grounds that set my trajectory for the rest of my life.
Sound design by Michael Frank Gough Panayiotis
Audio explanation
Listen to Sheldrick discuss this work.
Sheldrick is a British Korean artist based in London, known for his background in fashion photography, a field in which he honed his skills after graduating from the London College of Fashion. His artistic pursuits often explore the intersections of beauty, nature, and technology, themes that are evident throughout his body of work. At a relatively young age, Sheldrick has already distinguished himself in the photography world, earning multiple awards from prestigious organizations such as Adobe and Broncolor.
During the COVID-19 pandemic, Sheldrick expanded his repertoire by delving into AI art, a medium through which he has since been producing content. His expertise in AI art has attracted a diverse range of high-profile clients, including Manchester City FC, Coke Studios, Standard Chartered Bank, Mercedes Benz, and Stone Mountain Georgia. Additionally, his work is highly sought after by some of the most popular clubs and DJs in London, highlighting his ability to blend innovative technology with creative expression to meet the dynamic needs of the entertainment and corporate sectors.