Rage
Video, 2024
About the artwork
Rage builds on the world of Morning Calm that was released in early 2024. Set in a Neo-Seoul world, the piece is a high tempo exciting sequence of scenes and creative direction that takes the viewer through a journey of civil unrest in the streets.
Loosely inspired by the Impeachment of president Park Geun-Hye in 2017 and the Korean population turning out every weekend for months to have her removed from power, as well as a finale that embodies South Koreas rapid ascent to a global power.
The piece is lives within the visual language of KPOP and draws from the rising KPOP phenomenon to set the story. An aesthetic that has been highly refined over decades and has become synonymous with Korean soft power globally.
Sound design by Michael Frank Gough Panayiotis
Audio explanation
Listen to Sheldrick discuss this work.
Sheldrick is a British Korean artist based in London, known for his background in fashion photography, a field in which he honed his skills after graduating from the London College of Fashion. His artistic pursuits often explore the intersections of beauty, nature, and technology, themes that are evident throughout his body of work. At a relatively young age, Sheldrick has already distinguished himself in the photography world, earning multiple awards from prestigious organizations such as Adobe and Broncolor.
During the COVID-19 pandemic, Sheldrick expanded his repertoire by delving into AI art, a medium through which he has since been producing content. His expertise in AI art has attracted a diverse range of high-profile clients, including Manchester City FC, Coke Studios, Standard Chartered Bank, Mercedes Benz, and Stone Mountain Georgia. Additionally, his work is highly sought after by some of the most popular clubs and DJs in London, highlighting his ability to blend innovative technology with creative expression to meet the dynamic needs of the entertainment and corporate sectors.