Notting Hill, London

Sheldrick

Empire

Jan 21, 2025

Overview

The transformative essence of Empire lies in its innovative use of artificial intelligence, a tool that allows the past and present to converse in unprecedented ways.

- Sheldrick

Key Information

Dates:

Artworks: 500

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Overview
Empire is a new collection by British-Korean artist Sheldrick that explores how photographs preserve and reshape our view of the past by transforming over 35,000 color film slides from 1940 to 1990 into layered compositions through restoration and AI. These slides, capturing personal milestones and historic moments, are reimagined to connect the past with the present, inviting reflection on how images shape our collective memory and link us to history.

Release Details
Format: Buy Now / English Auction (24-hr auction with 5-min extensions)
Allowlist Access: Tue, Jan 21st, at 1 PM ET
Public Access: Wed, Jan 22nd, at 12 PM ET
- Buy Now for Stills 0.15Ξ
- Reserve for Stills 0.05Ξ
- Buy Now for Videos 0.3Ξ
- Reserve for Videos 0.1Ξ
Reserved for Auction
There will be a set of 55 carefully curated pieces by Sheldrick and the Fellowship team that will only be available as auctions.
Allowlist
Collectors holding any NFTs from these collections will be included in the 23hr allowlist period.
- aD collectors
- Daily collectors
- PPP3 collectors
- Sheldrick 1/1 collectors
Presales
Collectors holding any NFTs from these collections will have access to the private presale. Presales will only be available for 5+ acquisitions. Please contact micol@fellowship.xyz
- aD collectors (Paper Prompt and fullset Process Prompt holders)
- Sheldrick 1/1 collectors
Unveiling History Through AI and Photography
In an age where technology continually reshapes our understanding of art and history, Empire by Sheldrick stands as a compelling intersection of the two. This groundbreaking project doesn't just fuse historical photography with artificial intelligence—it reimagines the very narratives that have shaped our perception of the past. By experimenting with primary source material and employing cutting-edge AI techniques, Empire explores profound themes of social life, technology, nationalism, colonialism, and the intricate power dynamics embedded within the medium of photography.
A Journey Through Time: The Collection
At the heart of Empire lies an expansive archive—a treasure trove of over 35,000 color film slides captured between 1940 and 1990. This collection, painstakingly amassed from estate sales, second-hand markets, and private collectors, comprises more than 1,200 separate lots of vernacular photography. Each slide is a fragment of personal history, a window into the lives and experiences of individuals across the globe.
These images offer intimate glimpses into the mundane and the monumental alike—family gatherings, holidays, and special events juxtaposed with significant historical moments that have shaped the modern world. The slides span continents and cultures, capturing scenes such as:
- The resilient spirit of post-WWII Berlin in 1952, a city rising from the ashes of conflict.
- The harrowing yet historically significant practice of whale hunting in Iceland in 1962, reflecting human interaction with nature.
- The grandeur of the Norwegian Winter Olympics in 1952, a celebration of international unity and competition.
- The stark realities of political strife, evidenced by IRA car bombings in London during the Thatcher era.
- The profound encounters of missionaries with uncontacted tribes in Papua New Guinea, highlighting themes of cultural exchange and colonialism.
Each photograph is more than an image; it's a story, a piece of a larger narrative that Empire seeks to unravel and reinterpret. The collection not only documents well-known historical events but also sheds light on lesser-known stories, offering a rich and nuanced tapestry of human experience during a pivotal era.
The Fusion of Art and Technology: The Process
The transformative essence of Empire lies in its innovative use of artificial intelligence, a tool that allows the past and present to converse in unprecedented ways. By fine-tuning Stable Diffusion, an advanced AI model, Sheldrick performs style transfers between slides, blending images to create new, evocative compositions that challenge and expand our understanding of history.
The process is meticulous and multi-faceted:
- Procurement and Preparation: Each slide is carefully selected and subjected to a rigorous cleaning process to preserve its original quality. This attention to detail ensures that the historical integrity of each image is maintained.
- Digital Scanning: The slides are then digitized using high-resolution scanners, capturing every nuance and imperfection that tells a part of its story.
- AI Rendering: Through the application of Stable Diffusion, slides are either deliberately paired or mixed randomly. This allows for both targeted explorations of specific themes and serendipitous discoveries that emerge from unexpected combinations.
- Continuous Exploration: Rendering is an ongoing activity. The AI operates throughout the day, producing a vast array of composite images that offer new perspectives and interpretations of the original photographs.
Unveiling Power Dynamics: Themes Explored
At its core, Empire is an exploration of power—how it is projected, perceived, and perpetuated through the medium of photography. The project delves deep into the ways in which photography has been used as a tool of influence and control, particularly within the contexts of nationalism and colonialism.
Photography, especially during the height of the British Empire, was more than a means of documentation; it was a symbol of power and wealth. Controlled predominantly by wealthy Westerners, photography served as an extension of influence without the barriers of language. Images were crafted and disseminated to propagate ideas of dominance, shaping perceptions of cultures and societies around the world.

Empire uses modern technology to turn this historical tool of power on its head. By reinterpreting and recontextualizing these images, the project questions and redefines what it means to be British today. It challenges the narratives that have been constructed over the past century, inviting viewers to critically examine the role that photography has played in establishing ideologies and influencing collective memory.
Through the AI-rendered images, the project exposes the visual incongruities and contradictions within the empire's projected image of itself. It reveals the twisted and perverse spaces that lie beneath the surface of the historical record, encouraging a more nuanced and critical engagement with the past.
The Human Connection: Photography as Universal Language
Photography is often described as a universal language—a medium that transcends words and speaks directly to our emotions and shared human experiences. Empire taps into this profound connection, reminding us of the intrinsic power that images hold.
Photographs capture moments in time, preserving them long after the people and places they depict have changed or disappeared. They serve as tangible links to the past, allowing us to glimpse into lives and worlds that are otherwise inaccessible. This timeless representation makes photography uniquely powerful in shaping our understanding of history and identity.
Empire acknowledges that some of nature's deepest beauty lies in its complexity—the interplay of sadness and greatness, loss and triumph. By reimagining historical photographs through AI, the project not only preserves these moments but also breathes new life into them. It creates a space where the past and present coexist, where images can be both a reflection and a re-imagination of reality.
The project's emphasis on the universal language of images underscores the idea that photography has the power to evoke intrinsic responses across different cultures and societies. It invites viewers from all backgrounds to engage with the work, fostering a collective exploration of history, memory, and identity.
Conclusion: Redefining Narratives Through AI
Empire by Sheldrick is more than an art project; it's a profound meditation on the nature of history, memory, and the tools we use to understand our world. By harnessing the capabilities of artificial intelligence, the project bridges the gap between traditional photography and contemporary technology, offering fresh perspectives on familiar narratives.
In an age where images are ubiquitous and technology can reinterpret our collective memories, Empire serves as a poignant reminder of the power of images and the importance of critically examining the narratives they construct. It challenges us to reconsider how history is written and who gets to tell the stories that define our identities.
As viewers engage with the AI-generated compositions, they are invited to question their own perceptions and assumptions. The project encourages a dialogue—not just between the past and the present, but also among individuals and cultures. It's an invitation to explore the complexities of our shared histories and to envision new possibilities for understanding and connection.
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